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The 10,000 Steps Myth: How a 1964 Japanese Marketing Gimmick Became Global Health Dogma

July 5, 2026 by Emily Watson
The 10,000 Steps Myth: How a 1964 Japanese Marketing Gimmick Became Global Health Dogma

You’ve been chasing a number invented by a Japanese clock company in 1965, not by health researchers. Recent studies reveal the real step targets that actually matter for your age and fitness level—and spoiler: they’re probably lower than you think.

Categories Fitness Tags exercise science, fitness, health, step-counting, wellness myths Leave a comment

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