The 10,000 Steps Myth: How a Marketing Gimmick Became Global Health Gospel

The 10,000 Steps Myth: How a Marketing Gimmick Became Global Health Gospel

For decades, millions have chased the 10,000-step target as a sacred health goal. But this number didn’t come from doctors or clinical trials—it came from a 1965 Japanese pedometer marketing campaign. Discover what actual science says about how many steps you really need.